SPRINGFIELD – Digital coupons have become more common; however, not all consumers can easily access them. State Senator Laura Ellman is combatting this with a new law that will ensure eligible consumers receive the benefits of digital promotions when they meet the stated terms.
“People shouldn’t miss out on savings because a promotion isn’t accessible,” said Ellman (D-Naperville). “If it’s offered, it should be usable to all, especially when a digital coupon can make a difference when buying in bulk with increasing grocery prices.”
According to the Pew Research Center, nearly one in four adults over 65 say they need help using digital technology, highlighting ongoing barriers to app-based only promotions. As retail continues to evolve, Ellman’s law will make everyday transactions more accessible.
House Bill 45 will require retailers offering digital promotions to provide a way for eligible consumers to redeem them, including options like automatic discounts, point-of-sale assistance, QR codes or receipt submission. Additionally, the new law will preserve flexibility for businesses and will not require paper coupons or changes to loyalty programs.
"Digital coupons are too often a source of frustration for consumers," said State Representative Janet Yang Rohr (D-Naperville). "Trying to navigate the app, find the right deal and electronically clip the coupon can be difficult, especially for those who don't have the latest device or can't access the internet. This legislation makes sure that the price advertised is the price that consumers actually pay, saving them time and money with practical, non-digital redemption options that are easily accessible."
House Bill 45 was signed into law Friday and goes into effect Jan. 1, 2027.
